Scaling a Bespoke Timber Manufacturer from Sub-£1m to £1.7m Revenue

The challenge

No established paid media strategy. Campaign architecture, funnels, channel mix and conversion tracking all needed to be built from scratch, with a multi-stage funnel to support both direct buyers and long-cycle sample-request prospects.

The approach

We built the entire paid media strategy from the ground up across Google Ads and Meta, restructuring search around high-intent commercial terms. Two funnels ran side by side: a high-intent direct enquiry funnel and a free sample nurture funnel. Shifting the sample campaign from paid to free removed the purchase barrier and unlocked a much larger pool of qualified prospects. Revenue attribution tracking and weekly optimisation held CPL steady as spend scaled.