Renewable Energy
Growing Monthly Leads by 40% for a UK Solar Energy Provider
+40%
increase in monthly leads
The challenge
Structural inefficiencies across campaign architecture and budget allocation were driving CPL up. The residential segment was underdeveloped with no dedicated campaign presence.
The approach
We ran a full Google Ads restructure with data-led budget reallocation, then launched a dedicated residential lead generation campaign from scratch. Granular conversion tracking split commercial and residential leads so each could be optimised on its own terms, supported by weekly optimisation and a monthly forecasting model.
The results
+40%
avg monthly leads
-27%
average CPL
1,330
leads in 8 months
293
leads in best month
Restructuring paid search and launching a dedicated residential funnel to lift lead volume and cut CPL.
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