All work
Health & Fitness
340% More Qualified Leads for a DTC Sports Nutrition Brand
340%
increase in qualified leads
Paid SocialPPCCreative Strategy
The challenge
A leading DTC sports nutrition brand was struggling with rising CPAs and declining lead quality. Existing campaigns optimised for volume were bringing in leads that rarely converted to sale.
The approach
We restructured Meta and Google campaigns around first-party data signals, rebuilt the creative testing framework, and introduced automated lead-scoring so the platforms optimised toward revenue-quality leads rather than form fills.
The results
340%
more qualified leads
-28%
cost per lead
3 months
to results
Restructuring paid media around first-party signals to lift lead quality and cut acquisition costs.
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