Health & Wellness
Reviving Google Ads Performance for a DTC Wellness Brand
+185%
Google ROAS
The challenge
A DTC wellness brand came to us to refresh their creative approach and revive stagnant Google Ads performance. The goal was to execute hygiene updates on the account and unlock more from their creative.
The approach
We audited the account end-to-end and rebuilt both Brand and Pmax campaigns. Brand was expanded around pain-point search terms to capture high-intent demand. Pmax received freshly developed creative and a consolidated asset strategy, which drove extremely efficient YoY growth.
The results
+185%
Google ROAS
-76%
Google CPA
-6%
conversions on -77% spend YoY
Refreshing the creative approach and rebuilding Google Ads performance after a period of stagnation.
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