Fashion & Footwear
Beating Peak Trading Targets for a Global Footwear Brand on a Reduced Budget
+21%
Black Friday conversions YoY
The challenge
Ahead of Black Friday and Cyber Monday, a global footwear brand wanted to beat ambitious performance targets across 20+ markets, with a more restrictive budget than the previous year.
The approach
We audited efficiency across Brand, Lead and Conversion strategies and shifted spend to where it worked hardest. Demand-generation activity was brought forward ahead of key sale dates, and BOF campaigns ran for longer, more consistent windows to let audiences grow and platforms optimise with fewer disruptions. Fragmented market-level campaigns were consolidated into a single scalable structure.
The results
+21%
BF conversions YoY
1
biggest .com sales day ever
50%
of web traffic from paid social
Hitting ambitious peak-season targets across 20+ markets while working with a tighter budget.
Want results like these?
Tell us what you are trying to achieve and we will show you how we would approach it.