Luxury Travel
Reviving Performance and Unlocking US Growth for a Luxury Travel Client
-35%
paid social CPL YoY
The challenge
A long-standing luxury travel client was at risk of performance decline. The setup was retargeting and DPA-heavy, with ad fatigue, no full-funnel strategy and a performance mindset that resisted upper-funnel investment.
The approach
We ran creative workshops to break the reliance on DPAs and unlock testing budget, developing full-funnel creative built around attention, social proof and selling the experience rather than the product. Paid activity expanded into TikTok and Pinterest, supported by dedicated TikTok content creation. A US market push launched with focused campaigns on Manhattan and San Francisco, supplemented by Demand Gen, Display and YouTube. Advantage+ Shopping Campaigns were tested with a strong conversion lift, CAPI was rolled out across Meta channels, and an organic social offering was launched alongside paid to build brand demand.
The results
+67%
ROAS YoY
-17%
CPL YoY
£640k
US spend unlocked
5x
organic video views (6k to 30k avg)
+152%
YouTube activity
+59%
paid social activity
Breaking DPA reliance, launching new channels and opening up the US market for a long-standing luxury travel client.
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