Education
Dual-Channel Acquisition for a £1,999 Professional Certification Programme
<£500
blended CPL vs target
The challenge
Balancing lead volume at low cost with quality applications for a £1,999 course. Prospects typically took 3 to 6 months to convert, requiring sustained nurture across the buying window.
The approach
A Facebook top-of-funnel info pack funnel captured early-stage prospects at low CPL, feeding an automated nurture sequence built to convert prospects over a 3 to 6 month window. A Google Ads application funnel picked up high-intent search traffic, with selective application framing sharpening click-to-lead conversion.
The results
<£500
blended CPL vs target
£1,999
course price point
2
acquisition channels
3-6 months
nurture window
Balancing lead volume and application quality for a high-ticket course with a 3 to 6 month conversion window.
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