Proving Paid Social as a #1 Revenue Channel for a Leading National Kitchen Brand

The challenge

A leading national kitchen brand needed to grow their digital presence and drive performance in a category dominated by offline retail. Paid social was underutilised and unproven as a revenue channel, with low creative variation and little structure for testing or scaling.

The approach

We implemented an incremental creative testing framework to validate and scale paid social. Creative strategy evolved to engage users across the full funnel, using tactics that condition audiences for a highly considered purchase. Output was diversified through UGC, video and animation, with trend-led moments layered in to keep the brand culturally relevant.